The Showtime team has extensive merchandise and licensing experience and has represented high profile Global brands across television, theatre and live events, most notably Monty Python’s ‘Spamalot’ and Little Britain for licensing and theatre merchandising.

Showtime’s merchandising division has the full resource and experience to fulfil the merchandising process from creation through to sale, for the West End and UK regional touring.



Audiences all around the world have been roaring with laughter since Monty Python’s ‘Spamalot’, by Eric Idle and John DuPrez, won three Tony Awards in 2005, including Best Musical (it was nominated for 14!).

‘Spamalot’ tells the legendary tale of King Arthur and the knights of the Round Table and features a bevy (or possibly a brace) of beautiful show girls, witch burnings (cancelled - too expensive) not to mention cows, killer rabbits and French people. The show features the hilarious songs; ‘He Is Not Dead Yet’, ‘Knights Of The Round Table’, ‘Find Your Grail’ and of course the Nation’s Favourite Comedy Song (Reader’s Digest Poll 2009) - ‘Always Look On The Bright Side Of Life'.



Based on the hit 1988 Tom Hanks film of the same name, ‘Big the Musical’ features music by David Shire and lyrics by Richard Maltby, Jr. After opening on Broadway in 1996 in a large and well documented production directed by Mike Ockrent with choreography by Susan Stroman, it ran for just 193 performances at the Shubert Theatre and was nominated for five Tony Awards.

The musical was restaged and rewritten for the US tour and the new production directed and choreographed by Morgan Young, marked its UK premiere at the end of 2016. ‘The Wanted’ singer and winner of Strictly Come Dancing Jay McGuiness lead the show in the role of Josh Baskin, alongside West End stars Jessica Martin, Diana Vickers, Gary Wilmot and Irwin Sparkes.



Mark Hurry represented Little Britain on all merchandising and licensing activities during his time at ITV as Commercial Director, realising over £30 million of revenue over two years.

The hilarious comedy duo behind the BAFTA Award-winning BBC comedy show, ‘Little Britain’ are Matt Lucas and David Walliams. The pair enjoyed a cult following before they found a big time ratings-grabber with Little Britain, a series of character sketches lampooning the eccentricity of the inhabitants of the UK. The first series was a digital TV smash-hit and repeated the success when it transferred to terrestrial television. In late 2004, the first programme from the second series pulled in nearly 2million viewers, a record for BBC3. Building on the show’s enduring appeal, they decided to take to the idea on to the stage.